Soap Opera Demo Ratings Report for the Week of March 20-24 (General)

(Compared to Last Week/Compared to Last Year)

Women 18-49 Rating
1. Y&R 0.42 (+.03/+.03) *
1. B&B 0.36 (+.02/+.05) *
3. GH 0.33 (+.1/+.03)

Women 25-54 Rating
1. Y&R 0.6 (+.01/-.01)
2. B&B 0.54 (+.02/+.07)
3. GH 0.5 (same/+.08)

Day-To-Day Ratings – W18-49/W25-54 Rating

B&B
Monday: 0.40/0.56
Tuesday: 0.34/0.57
Wednesday: 0.37/0.56
Thursday: 0.38/0.56
Friday: 0.32/0.45

SON

I don’t get these ratings are they better?

LOOKS LIKE THEY are steady

O.k thanks

interesting to see if there is a drop this week with Sheila in hospital.

I am curious about the next couple of weeks because while this is a small increase, it is still mostly holding steady. I never wish for bad ratings, but I hated this FBI story so much that I hope it flopped. But I doubt it will I expect them to be up next week.